Rental Software for Equipment, Tool, & Event Rental Companies

Manage Event, Equipment, and General Rental Inventory

Why Alert? We're more Than Just a Rental Software Provider – We're Your Rental Business Partner
Alert Rental Software is a cloud-based rental management platform designed for equipment, tool, construction, and event rental companies. Since 1976, Alert has helped rental businesses manage inventory, contracts, dispatching, maintenance, billing, and customer relationships.
Rental Software Designed For – And By – You

We value your feedback and incorporate over 100 user-suggested enhancements annually. This collaborative approach ensures our software evolves to meet your changing needs.  

Rental Software Doesn’t Solve Problems – People Do

And we have the best people. We’ve been doing this for over 50 years and are also home to the longest-running users group in the industry. Join our vibrant user community to share insights, learn best practices, and influence the future development of Alert Rental Software. 

100% Women-Owned Business – And We’re 100% Focused on Yours

As a small business, we understand the importance of working with partners who really get you. We understand that no two rental businesses are the same. That's why we offer customizable solutions that respect your established processes while introducing innovative tools to enhance efficiency and profitability. 

Our Software Grows With You

Just starting out with your rental business? Growing organically? Buying other rental businesses? From 1 user 1 location to dozens of locations and hundredes of users, Alert is deigned to grow with you. And we don't reserve support just for the big guys - everyone gets personalized attention from our skilled team.

Smart, Scalable Rental Software
That Works as Hard as You Do

Works hard as you do - Alert Rental Software

Schedule Demo

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Let our rental software do the heavy lifting. Schedule your personalized demo today.

Rental Editor's Choice Award - Alert Rental

AlertSign has been selected by Rental Magazine
as a 2024 Editor’s Choice Award winner.
Read More.

Hear from Rental Professionals
Who’ve Transformed Their Business

Powerful Rental Software for Every Industry

The Best Rental Software for Tools, Equipment, Events, and More
Alert is your all-in-one solution for rental inventory management. Whether you’re running a tool rental business, managing construction equipment, or coordinating party and event rentals, our rental software platform helps you streamline operations, track inventory, and grow your business. 
Rental Software for Small & Growing Business - Alert Rental

Rental Software for Small (and Growing) Businesses 

Alert is designed to scale with you.
 

Small rental businesses need to be more efficient, more productive, and more resourceful than their larger competitors. That’s where Alert comes in. Our powerful, easy-to-use rental software helps you streamline operations, serve customers faster, and grow with confidence—no matter your size:

Work Smarter, Not Harder

Manual processes slow you down. With Alert Rental Software, you can automate core tasks like inventory tracking, scheduling, and billing – saving time and reducing errors. Create consistent, efficient workflows that free your team to focus on service, not spreadsheets. And with real-time updates and reliable data at your fingertips, you’ll deliver faster responses, smoother transactions, and a more professional experience your customers will notice. 

Operational Efficiency

Alert Rental is built to streamline every part of your business—from the yard to the office. With tools that automate tasks, improve communication, and make tracking effortless, you’ll spend less time on processes and more time serving customers. 

Key Efficiency-Boosting Features: 

  • Rover Mobile App – Manage pickups, returns, signatures, photos, and inspections in the field 
  • Cloud Hosting & Automatic Backups – Access your data anytime, anywhere with peace of mind 
  • Barcoding – Speed up check-ins and reduce human error with reliable equipment scanning 
  • Ticket Splitting & Merging – Easily manage partial orders, changes, and updates on the fly 
  • Cycle Billing with Auto-Pay – Automate recurring invoices and process credit cards in a single click 
  • Flexible Rate Structures – Use Flex Rates, Shift Rates, and Group Rates to customize pricing for every scenario 
  • Customer Email & Texting – Keep customers informed with automated confirmations, reminders, and updates 
Inventory Management

Stay ahead of repairs, manage related items with ease, and always know where your assets are. Alert’s powerful inventory tools help you reduce downtime, increase utilization, and make informed decisions that drive profitability. Our rental software helps keep your equipment working – and earning. 

Key Inventory Management Features: 

  • Automated Work Orders – Generate service tickets based on use, status, or time triggers 
  • Preventive Maintenance Scheduling – Stay proactive with maintenance reminders that protect your equipment investment 
  • Kits & Related Items – Bundle commonly rented items and track them together or individually 
  • GPS with Dispatch Management – Know where every asset is in real time – on the road, in the yard, or on-site 
  • Centralized Dashboard – See your entire fleet’s status, availability, and service needs at a glance 
  • ROI & Utilization Reports – Make smarter purchase and retirement decisions with data-driven insights 
  • ARA SET Numbering Compatible – Stay aligned with industry standards for categorization and tracking 

Plus, our support team is based in North America, so when you call (or email) (or text), you’ll get a real person who is (almost) as invested in your business as you are. 

Customer Experience

With Alert, every interaction feels polished – from the first quote to the final signature. Give your customers the convenience, transparency, and speed they expect – while reducing the workload for your team. 

Key Customer Experience Features: 

  • AlertSign for e-Signatures – Capture digital signatures quickly and securely on any device 
  • Integrated Credit Card Processing – Accept payments seamlessly at the counter, online, or in the field 
  • Website & E-Commerce Tools – Let customers browse inventory and request quotes 24/7 
  • Driver’s License Scanning – Speed up checkouts and reduce data entry errors 
  • Customer Portal – Offer self-service access to past invoices, quotes, orders, and payments 
  • Negotiated Pricing & Auto Discounts – Automatically apply custom pricing and tiered discounts per account 
Financial Management

Alert Rental gives you the financial tools you need to keep your books clean, your margins strong, and your team accountable. From tax compliance to job costing, you’ll have everything you need to manage revenue with confidence. 

Key Financial Management Features: 

  • Accounting Integrations – Sync seamlessly with QuickBooks, Sage, and other leading platforms 
  • Advanced Sales Tax Management – Handle complex tax rules and regions with ease 
  • Job Costing – Track every cost associated with a project to ensure accurate billing and profitability 
  • Commission Manager – Automate commission tracking and payouts based on performance 
  • Purchase Order Management – Control spending and streamline procurement with built-in PO workflows 

Frequently Asked Questions

What is rental software?

Rental management software helps equipment, tool, and event rental companies manage inventory, reservations, contracts, dispatching, maintenance, billing, and customer communication in one system. Alert Rental Software is designed specifically for rental operations and supports businesses ranging from single-location companies to multi-branch enterprises.

What types of rental businesses use Alert Rental Software?

Alert Rental Software serves many types of rental businesses, including equipment rental, tool rental, event and party rental companies. We also work with specialized industries such as portable sanitation, environmental services, and oil and gas. Alert helps rental companies manage inventory, contracts, dispatching, billing, and customer relationships in one system.

Is Alert designed for equipment and event rental companies?

Yes. Alert Rental Software is built for both equipment rental and event rental companies, as well as many other rental industries. Unlike software that was designed for one industry and later adapted for another, Alert includes specialized workflows and operational features for each type of rental business. From fleet maintenance and dispatching to event scheduling and reservation management, Alert helps rental companies manage their operations in one system.

Can Alert manage inventory, contracts, and dispatching?

Yes. Alert Rental Software can manage inventory, contracts, dispatching, and the core operational workflows rental businesses rely on every day. While these are essential capabilities for any modern rental software platform, Alert has continually refined and expanded these tools with input from successful rental companies across multiple industries. From inventory tracking and contract management to delivery scheduling and dispatch coordination, Alert is designed to help rental businesses save time, improve accuracy, and operate more efficiently.

Is Alert cloud-based?

Yes. Alert Rental Software offers both cloud-based and on-premises deployment options. Rental businesses can choose to host Alert on their own servers or use our professionally managed cloud hosting environment. For companies looking for a SaaS rental software solution, Alert also provides cloud-hosted systems that offer remote access, security, backups, and scalability for growing rental operations.

Does Alert support multiple rental locations?

Yes. Alert Rental Software supports both single-location and multi-location rental businesses. The system is scalable from a small operation with one user and one location to enterprise rental companies with hundreds of users across dozens of branches. Alert helps multi-location rental businesses manage shared inventory, contracts, dispatching, reporting, and customer data within one connected rental management system.

How long has Alert Rental Software been in business?

Alert Rental Software has been serving the rental industry since 1976. With nearly 50 years of experience, Alert has helped equipment, tool, and event rental businesses manage inventory, contracts, dispatching, billing, and day-to-day operations. Our long history in the rental industry reflects a continued commitment to innovation, customer feedback, and operational expertise.

Can Alert integrate with accounting software?

Yes. Alert Rental Software integrates with popular accounting platforms including QuickBooks, Sage, NetSuite, and others. Depending on the accounting system and business requirements, integrations can be managed through data exports or direct integration methods, including a direct integration with Sage. This helps rental businesses streamline financial reporting, invoicing, payments, and accounting workflows between systems.

Choose the Right Rental Software
Plan to Empower Your Business

Alert Starter Subscription

Starting at

$200.00 per month
$1,000.00 setup

Software-as-a-Service | Cloud-based rental software solution | Monthly Subscription

Best rental software for small or start-up companies.


Suitable for 1-2 users and 1 location

Scalable when you’re ready

Alert Subscription

Starting at

$500 per month
$2500 setup

Software-as-a-Service | Cloud-based rental software solution | Monthly Subscription

Best rental software for established rental companies 

Suitable for 3 or more users, any size rental inventory, and 1 or more locations

Alert Summit - Purchase

Starting at

$18,275

Custom pricing and configuration available. Flexible payment terms available, including 0% financing for 24 months for credit qualified. Above is an illustrative example – actual pricing depends on configuration selected by client.

One-time purchase | Licensed perpetually | Cloud or on-premise server

Best rental software for large rental companies with multiple users or locations, or for operations who want to purchase and own their rental software.

One-time purchase and licensed in perpetuity.

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5 reasons why:

Sharing your rental rates will actually increase your sales.

Find out exactly why Alert’s rates are public on our website and how transparent pricing for your own customers can lead to more sales with our free download