We're in it for the hugs
In 2002 a rental company in the Midwest decided to replace their legacy rental product with Alert. While getting to know them during their install, they told their project manager this story over lunch. Two of their staff that had been assigned to ‘find new software’ showed up at Alert’s booth at the ARA Show, with an appointment to speak to a salesperson. His demo was running long, so one of our employees sat with them at a table to keep them company while they waited, but much to her dismay she kept being interrupted by what seemed to the prospective clients at the time, as a non-stop stream of existing customers. These existing Alert users had no qualms about walking up to the table and interrupting the staffer to give her hugs, show her baby pictures, and generally catch up on life. The newly signed clients admitted that they were dumbfounded that a software company’s clients would seek them out for hugs. We think this story tells our story. When you are a partner with your clients, you share in their successes, their challenges and their life events — and they share in yours.