Mary Crosslin of Alert Rental Honored with the 2024 ARA Industry Impact Award

The Benefits of SaaS Rental Software for Small Party and Event Rental Businesses

Alert Rental proudly announces that Mary Crosslin, Co-President and Chief Operating Officer, has been selected to receive the prestigious 2024 Industry Impact Award from the American Rental Association (ARA). This award recognizes Mary’s outstanding contributions, leadership, and dedication to advancing the rental industry through innovation, collaboration, and service.

The ARA Industry Impact Award honors individuals who have made significant, lasting contributions to the rental sector. Mary’s leadership in balancing her responsibilities at Alert Rental with her active participation in the ARA community has left an indelible mark on the industry. For the past four years, she has demonstrated a commitment to fostering connections and driving progress, consistently advocating for rental businesses of all sizes.

Winning ARA’s prestigious 2024 Industry Impact Award is an honor, and I am genuinely humbled because I know the quality of nominees for each ARA award,” said Mary Crosslin. “And ultimately, it is not about the recognition but the opportunity to foster innovation, collaboration, and connections within our industry.

Mary’s impact extends beyond her role at Alert Rental. Her ability to “remove her Alert Rental hat” and serve the broader industry has made her a trusted voice within the ARA community. Her dedication to developing cutting-edge rental software solutions and advancing rental technology continues to shape the future of the industry.

I am deeply grateful to my team at Alert for allowing me the time to volunteer and participate, and to my fellow members for their insights and generosity during my time on the SIG Group, ARA Committees, and ARA Board,” Mary added. “The lasting friendships that I have made in this industry have helped shape my career, and my clients inspire me every day as a small business owner/entrepreneur. This award is not the culmination of anything, because I will continue to engage and encourage our members and associate members to become involved at the state and national level, as this industry is like no other, and our members make it what it is.

This well-deserved recognition highlights Mary’s exceptional leadership and passion for the rental industry. The entire Alert Rental team congratulates her on this achievement and looks forward to the continued innovation and positive influence she brings to the industry.

For more information about Mary Crosslin’s contributions and Alert Rental’s commitment to advancing the rental industry, visit Alert Rental’s website.

About Alert Rental

Alert Rental has been a leading provider of rental management software for over 40 years, serving equipment, event, and tool rental businesses. Through innovative solutions and dedicated industry service, Alert Rental supports rental companies in streamlining operations and achieving growth.

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Feature Your Own Server Alert on the Cloud
Cost $5000+ plus ongoing IT costs Starting at $249/month for first 5 users
Backups Additional fees Secure backup and restoration service included
Safety Subject to fire, theft, vandalism Located in secure, professionally managed cloud hosting facility with data redundancy
Accessibility Need physical access or costly VPN Access from anywhere with provided software VPNs
Upgrades Upgraded after Alert on the Cloud clients First in line for Alert upgrades
Scalability More infrastructure investment Highly scalable; resources can be increased or decreased on demand
Maintenance Requires in-house IT staff for upgrades Maintenance provided
Data Control Full control, but more risk assumed Hosting company handles security and compliance issues
Performance Limited by the capacity of local infrastructure Performance can depend on internet speed
Your Own Server Alert on the Cloud
Cost $5000+ plus ongoing IT costs Starting at $249/month for first 5 users
Backups Additional fees Secure backup and restoration service included
Features Alert offers a fully featured product at every level. Nothing "Lite"
Credit Card Processing Use our preferred vendors to save money—or use your own preferred vendor!
Windows Yes
Linux Yes
SaaS Yes
Support Accessibility US-based support available—by people you know
User Conference Alert's Users Conference was the first in the industry and meets annually for the past 40 years. Alert users drive our software development.
Flexibility We help improve your processes and work with you to create custom solutions for your rental software
Performance Limited by the capacity of local infrastructure Performance can depend on internet speed