The secret to our success
It’s important to put a face with a name. Whether it’s your project manager, your support technician, or the owners of the company, we want you to get to know the best part of our company: our people.
We're in it for the hugs
In 2002 a rental company in the Midwest decided to replace their legacy rental product with Alert. While getting to know them during their install, they told their project manager this story over lunch. Two of their staff that had been assigned to ‘find new software’ showed up at Alert’s booth at the ARA Show, with an appointment to speak to a salesperson. His demo was running long, so one of our employees sat with them at a table to keep them company while they waited, but much to her dismay she kept being interrupted by what seemed to the prospective clients at the time, as a non-stop stream of existing customers. These existing Alert users had no qualms about walking up to the table and interrupting the staffer to give her hugs, show her baby pictures, and generally catch up on life. The newly signed clients admitted that they were dumbfounded that a software company’s clients would seek them out for hugs. We think this story tells our story. When you are a partner with your clients, you share in their successes, their challenges and their life events – and they share in yours.
We believe in doing business with people not companies
Meet the team
Haven’t made it by the Alert Booth at ARA? We always say that prospective clients like to come ‘look you in the eye’ and see if they want to do business with you for the next 20+ years. This the next best thing!
Mary Crosslin
Co-President/COO
Mary came to Alert in 1998 as an installer/project manager and has been involved in most aspects of the company during her tenure. When the opportunity presented itself to partner with Kara to buy the company in 2016, there was no hesitation. Always on the Operations side of the house, the most rewarding part of her job is (and probably always will be) to collaborate with clients and implement technology to improve their business.Kara Longmire
CMA, CSCA, Co-President/CEO
Kara joined Alert in 2008 as a Senior Accountant and quickly promoted herself to Controller and then CFO. (It's fun like that in a small business.) One day in 2016, it occurred to Kara while on a long run that she and Mary were running the company as managers and may as well buy it from the retiring owners! As a Certified Management Accountant Kara's true calling is managing money, and she brings this passion to help Alert clients save theirs.Lori Bailey
Carolyn Carrington
Jean-Pierre Chastagnol
Aaron Clark
Abraham Clinger
John Fusco
Jeffrey Knoepke
Jason Lincoln
Chris Neal
Darlene Patten
Michelle Rezendes
Lisa Segree
Eric Seilaff
Chris Zanoni
John Lynch
Kelvin Friedel
Ashleigh Spatt
Alfredo Izquierdo
Austin Jones
Liz Lopez
Will Holditch
Duke
Pirate
Smokes
Pepper
Bolty
Midge
Winston
Alert aligns itself with our company because our core values are about getting in touch with our customer, and it's really important for me to work with a company that I feel they consider me in that same way.
If you want some flexibility and personal service, you would choose Alert.
Awards and accolades
We’re in it for the hugs, but the plaques help pay the bills
- Alert founder Bill Veneris is in the ARA Hall of Fame
- Two-time RER Innovative Product Award winner
- Top 100 Women-Owned business in Colorado
- Top 200 Colorado Privately Owned Company
- ARA Special Service Award
- ARA Show Gold Sponsor
- Certified Woman-Owned Small Business by the US Women's Chamber of Commerce
- Member of the American Rental Association, Canadian Rental Association, MATRA, California Rental Association, IFAI, and multiple state chapters of ARA
A company with a history of Diversity, Inclusion and Equity
At Alert Rental, the best part of our company is our people. Alert’s ownership and management team has been committed to maintaining an inclusive environment for staff and clients for nearly 50 years. We value the visible and invisible qualities that make each person unique and know that those differences improve our workplace, helping drive our innovation and collaboration. We are dedicated to hiring diverse talent and ensuring that our employees, clients and partners are treated with respect. We strive to create an environment where everyone feels supported, respected and empowered, encouraging our employees to be engaged at work and in the world and to serve the communities where they live.
