Privacy Policy
Last Updated: September 1, 2026
Alert Rental Software (“Alert,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit AlertRental.com, submit a form, request a demonstration, communicate with us, or otherwise interact with our website and related online services.
This Privacy Policy applies primarily to information collected through AlertRental.com and our related marketing and communication activities. Additional agreements or privacy terms may apply to customers using Alert Rental Software products, hosted services, customer portals, payment services, or other products and services.
Information We Collect
We may collect information in several ways.
Information You Provide to Us
When you submit information through our website, contact us, request support, request pricing, schedule a demonstration, register for an event, or otherwise communicate with us, we may collect information such as:
- First and last name
- Company or organization name
- Business address
- Email address
- Telephone or mobile number
- Job title or role
- Information about your rental business
- Products or services you are interested in
- Questions, comments, support requests, or other information you choose to provide
- Information provided when registering for events, webinars, conferences, or other programs
We use this information to respond to inquiries, provide requested information or services, schedule demonstrations, provide customer support, communicate about Alert products and services, administer events, and manage our business relationship with you.
Information Collected Automatically
When you visit AlertRental.com, we and our service providers may automatically collect certain information through cookies, pixels, tags, scripts, analytics tools, server logs, and similar technologies.
This information may include:
- IP address
- Browser type and version
- Device type and operating system
- Device or advertising identifiers
- Approximate geographic location derived from an IP address
- Referring website or source
- Pages viewed
- Links or buttons clicked
- Date and time of visits
- Time spent on pages
- Website navigation and interactions
- Advertising campaign and referral information
- Information about whether a visitor completed an action such as submitting a form
We may use this information to operate and improve the website, understand how visitors use our content, troubleshoot technical issues, prevent fraud or abuse, measure marketing performance, and improve our advertising and communications.
How We Use Information
We may use information we collect to:
- Respond to inquiries and requests
- Schedule and provide software demonstrations
- Provide product, pricing, sales, and support information
- Communicate with customers and prospective customers
- Provide customer service and technical support
- Operate, maintain, secure, and improve our website
- Analyze website usage and performance
- Understand interest in Alert products and services
- Measure advertising and marketing effectiveness
- Conduct remarketing and targeted advertising, where permitted
- Personalize website and marketing experiences
- Send newsletters, product updates, event information, educational materials, and other communications
- Register participants for conferences, webinars, and other events
- Detect and prevent fraud, misuse, and security threats
- Maintain business records
- Comply with applicable laws and legal obligations
- Protect Alert Rental Software, our customers, employees, users, and others
Cookies and Similar Technologies
AlertRental.com uses cookies and similar technologies to provide website functionality, remember preferences, understand website activity, measure performance, and support marketing and advertising.
Cookies may include:
Necessary cookies that help the website function correctly and provide essential security or technical functionality.
Functional cookies that remember user choices and preferences.
Analytics and performance cookies that help us understand how visitors use our website and how the website performs.
Advertising cookies and technologies that may be used to measure advertising effectiveness, create advertising audiences, limit how often advertisements are displayed, and provide advertising that may be more relevant to visitors.
Where required, non-essential cookies and similar technologies are used based on your consent. You may manage available cookie categories through the cookie or privacy controls presented on our website.
You may also control cookies using your browser settings. Blocking certain cookies may affect the functionality or experience of the website.
Analytics Services
We may use third-party analytics services, including Google Analytics, to understand how visitors interact with AlertRental.com.
These services may collect information such as device and browser information, IP address, pages visited, referring sources, website interactions, and other usage information.
Google requires websites using Google Analytics to disclose the use of Google Analytics and its collection and processing of data.
Users may also use Google’s available Analytics opt-out tools to limit Google Analytics collection.
Advertising, Retargeting, and Interest-Based Advertising
Alert may work with advertising and technology providers to advertise Alert products and services, measure advertising effectiveness, and reach people who may be interested in our products.
These technologies may use cookies, pixels, advertising identifiers, IP addresses, browser or device information, website activity, and similar information.
Advertising activities may include:
- Measuring whether an advertisement resulted in a website visit or inquiry
- Creating audiences based on website activity
- Showing advertisements to previous website visitors
- Reaching audiences with similar business interests
- Measuring advertising frequency and effectiveness
- Preventing fraud and invalid advertising traffic
Depending on applicable law, some of these activities may be considered “targeted advertising,” “sharing,” or a “sale” of personal information even when money is not exchanged for the information.
Microsoft Advertising
We may use Microsoft Advertising and advertising technologies associated with Microsoft.
Microsoft may collect or receive personal data from users of AlertRental.com through cookies, pixels, tags, Universal Event Tracking (“UET”), or similar technologies in order to provide Microsoft Advertising services.
Microsoft may use this information for purposes including advertising delivery, campaign measurement, conversion tracking, reporting, performance analysis, retargeting, personalized advertising, fraud prevention, and improvement of Microsoft services.
Microsoft’s collection and use of personal data is governed by the Microsoft Privacy Statement.
Visitors may also use Microsoft’s privacy and advertising controls to manage certain personalized advertising preferences.
Other Advertising and Social Media Platforms
We may also use advertising, analytics, conversion tracking, or audience technologies provided by platforms such as Google, Meta, LinkedIn, or other advertising providers.
These companies may collect or receive information about your interactions with AlertRental.com in accordance with their own privacy policies.
We do not control the independent privacy practices of these third-party providers.
SMS and Text Messaging
If you provide a telephone number and consent to receive SMS or text messages from Alert, we may use that number to communicate with you regarding your inquiry, demonstration request, products, services, support, or other communications for which you have provided consent.
Message frequency may vary. Message and data rates may apply.
You may reply STOP to opt out of further SMS messages and HELP for assistance.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties.
Opting out of SMS messages does not necessarily opt you out of communications through other channels, such as email, where separately permitted.
Email Marketing and Communications
If you receive promotional or marketing emails from us, you may unsubscribe using the unsubscribe instructions included in the message or by contacting us.
Even if you opt out of marketing communications, we may continue to send non-promotional communications when necessary to respond to an inquiry, provide support, administer an account or business relationship, fulfill legal obligations, or provide important service-related information.
How We Share Information
We do not sell or rent personal information in the traditional sense of exchanging personal information directly for money.
We may disclose information to service providers and business partners that assist us with activities such as:
- Website hosting and maintenance
- Customer relationship management
- Email delivery
- Form processing
- Analytics
- Advertising and campaign measurement
- Information technology and security
- Customer support
- Event and conference administration
- Professional services
These providers may process information to perform services for Alert or, in certain cases such as advertising and analytics platforms, may process information according to their own privacy policies and legal obligations.
We may also disclose information when reasonably necessary to:
- Comply with law, regulation, subpoena, court order, or legal process
- Respond to lawful government requests
- Protect Alert’s legal rights or property
- Protect users, customers, employees, or the public
- Detect or investigate fraud, abuse, or security incidents
- Enforce agreements
- Complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction
Sale, Sharing, and Targeted Advertising Choices
Depending on your location, applicable privacy laws may give you the right to opt out of certain uses of personal information for:
- Targeted advertising
- Cross-context behavioral advertising
- The sale of personal information
- Certain forms of sharing of personal information
You may exercise available choices through our website’s cookie or privacy controls where provided.
You may also use privacy controls offered by individual advertising providers and recognized industry opt-out services.
Opting out of targeted or personalized advertising does not mean you will stop seeing advertisements. The advertisements you see may simply be less personalized.
Global Privacy Control
Certain browsers and extensions allow users to enable a Global Privacy Control (“GPC”) signal indicating a preference to opt out of the sale or sharing of personal data or its use for targeted advertising.
Where required by applicable law and technically applicable to the processing occurring on our website, we will recognize and process valid GPC signals as an opt-out request.
Because browser-based signals generally apply to a particular browser or device, you may need to enable GPC separately on each browser or device you use.
Your Privacy Rights
Depending on where you live and subject to applicable law, you may have rights relating to your personal information, including the right to:
- Know whether we process personal information about you
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Request a portable copy of certain information
- Opt out of certain targeted advertising
- Opt out of certain sales or sharing of personal information
- Withdraw consent where processing is based on consent
- Appeal certain decisions regarding a privacy request
- Receive equal service without unlawful discrimination for exercising privacy rights
These rights are subject to exceptions and limitations under applicable law.
We may need to verify your identity before completing certain requests.
Where permitted by law, an authorized agent may submit a request on your behalf. We may require verification that the agent is authorized to act for you.
Colorado Residents
Alert Rental Software is headquartered in Colorado.
Where the Colorado Privacy Act applies, Colorado residents may have rights to access, correct, delete, and obtain copies of certain personal data and to opt out of:
- Targeted advertising
- The sale of personal data
- Certain profiling in furtherance of decisions that produce legal or similarly significant effects
Colorado law also recognizes certain universal opt-out mechanisms, including Global Privacy Control, for applicable opt-out requests.
California Residents
Where applicable, California privacy law may provide California residents with additional rights regarding personal information, including rights to know, access, correct, or delete certain personal information and to opt out of certain sales or sharing of personal information.
California residents may also have the right to limit certain uses of sensitive personal information where applicable and to exercise privacy rights without unlawful discrimination.
Alert does not sell personal information in the traditional sense of exchanging it for money. However, certain advertising or analytics activities may constitute “sharing” or “sale” under California law.
Canadian Residents
Alert serves customers in both the United States and Canada.
Where applicable Canadian privacy laws apply, individuals may have rights relating to access, correction, use, disclosure, and withdrawal of consent concerning their personal information.
Personal information may be processed or stored in the United States or other jurisdictions in which Alert or its service providers operate. As a result, information may be subject to the laws and lawful access requirements of those jurisdictions.
Data Retention
We retain personal information for only as long as reasonably necessary for the purposes for which it was collected, including to:
- Respond to inquiries
- Maintain customer and business relationships
- Provide services and support
- Maintain business and financial records
- Measure and improve marketing activities
- Resolve disputes
- Enforce agreements
- Meet legal, tax, accounting, security, and regulatory requirements
Retention periods may vary depending on the type of information, the reason it was collected, and applicable legal requirements.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
However, no website, transmission method, network, or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted to or stored by us.
Third-Party Websites and Embedded Content
AlertRental.com may contain links to or embedded content from third-party websites, applications, videos, social media platforms, event-registration services, payment providers, or other services.
Those third parties may independently collect information about you. Their collection and use of information is governed by their own privacy policies and practices.
Alert is not responsible for the privacy practices of third-party websites or services that we do not control.
Customer Portal and Alert Products
AlertRental.com may provide links to Alert customer portals, software products, hosted applications, payment functionality, support systems, or other services.
Information processed through those products or services may be subject to additional customer agreements, product terms, security requirements, privacy terms, or agreements between Alert and its business customers.
This website Privacy Policy should not be interpreted as replacing contractual privacy or data-processing terms governing Alert’s software products and customer data.
Children’s Privacy
AlertRental.com and Alert’s products and services are intended for businesses and business professionals and are not directed to children.
We do not knowingly collect personal information from children under 13 through this website. If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, business practices, technologies, advertising activities, services, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this page.
We encourage visitors to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:
Alert Rental Software
102 S Tejon St., Suite 1100
Colorado Springs, CO 80903
Email: info@alertrental.com
Phone: 800.530.8050
